Aha! So, Springfield, Oregon it is.
Check out this article in which Matt Groening reveals that our neighbor to the south is the setting of the longest-running scripted show, The Simpsons. A native Portlander, he also shares some funny anecdotes and personal observations about our new home town.
It will be interesting to see if there’s any subsequent capitalization around this announcement in the future. Kwik-E-Marts? Perhaps donut shops will become ubiquitous?